FREENOW, the leading taxi-hailing European app, signs a partnership with Dublin-based mobility provider Meili to introduce car rental offerings into its app. This will allow Freenow customers to rent cars from Avis Rent a Car, Hertz and Europcar.
At Google Cloud Next in Las Vegas, Google and WPP announced a partnership to redefine marketing through the integration of Google's Gemini models with WPP Open, an intelligent marketing operating system used by its clients like Coca-Cola or L'oreal.
Snap Inc. signs 3rd party data partnerships with Snowflake's Marketing Data Cloud and AppsFlyer's Mobile Measurement to help ad partners get the most out of their advertising campaigns on the platform.
BANCOMAT S.p.A., a local scheme in Italy with more than 2B transactions worthy of 160 Billion EUR per year and Nexi Group, the European Paytech, join forces to create a new centralised payment infrastructure;
Nexi Group has also signed a partnership with open e-commerce player Woo. The partnership will enable Woo merchants to offer customers a wider range of payment options tailored to national preferences for payment across Europe;
On a similar note for BANCOMAT S.p.A., the company's main payment types PagoBANCOMAT and BANCOMAT Pay have been recently integrated on Viva.com's ecosystem.
Worldpay, a global leader in payments, enabling more than 40B of transactions in 135 countries and Satispay, a young unicorn active in the Italian mobile wallet and QR payment space, counting more than 4.3M users and 320k merchants, have signed a partnership that will open the door of the Italian payment market to the US leader.
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